Meet
Sally
Sally works with established businesses that have outgrown gut-feel finance.
For 25 years she has run finance inside complex organisations, from Channel 4 to international manufacturing groups. She has led group finance across multiple entities, implemented new systems, managed currency risk, and rebuilt reporting functions from the ground up.
As part of the Momentum team, she works with owner-managed businesses that want proper financial control without the overhead of a full-time hire. She brings the same rigour she applied in large organisations and makes it work for businesses at a fraction of the size.
Credentials
Bootstrapped
Seed to A
Growth
Associate Chartered Management Accountant (ACMA)
25 years of experience across media, manufacturing, and owner-managed businesses
Experienced across group finance, systems implementation, and cash management
What
Sally
is good at
Understanding your numbers
Sally builds the reporting and KPI frameworks that tell you what is actually happening in your business, not just what landed in your bank account last month. Cash flow, margin, burn rate, growth levers. And she tells you what those numbers should look like, not just what they are.
Making decisions with confidence
Hiring, pricing, new channels: every significant decision has a financial dimension. Sally helps you model the options, understand the full impact, and commit with confidence rather than instinct.
Removing nasty surprises
With proper forecasting and cash control in place, you know where you stand before problems appear. Sally builds the infrastructure that keeps you ahead of your numbers, not catching up with them.
Building systems that actually work
She has implemented reporting suites, redesigned finance processes, and cut month-end close times significantly. The output is a finance function that runs properly and gives your leadership team up-to-date numbers when they need them.
A few things
Sally
has done
Finding the margin hiding in the numbers
A client's projects were appearing profitable but not covering overheads. Sally identified the gap, fixed the pricing model, and rebuilt reporting so leadership could see true margin by project from that point forward.
Giving a CEO the confidence to grow
A founder was hesitant to hire because they didn't trust the numbers in front of them. Sally rebuilt the reporting and cash forecasts, giving the business clear visibility over what it could afford. The leadership team went on to increase headcount by 50%.
Cutting month-end from weeks to days
Sally implemented a full reporting suite and introduced automation that reduced the close process to five days. Leaders had reliable, up-to-date numbers consistently for the first time.
Scaling a high-volume finance function
In a business processing over 200 payments a week, Sally redesigned the accounts payable process so the team could scale without single-person risk or operational stress.
Why work with
Sally
Sally is the right fit if you are running an established business and need a senior finance partner who can build the infrastructure, clean up the reporting, and give you real visibility over what is happening. Not a report every month. A function that works.
Ready to find out if Sally is the right fit for your business?
Every engagement starts with a conversation. Tell us where you are and we'll tell you honestly whether we can help.
